President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Listening Skills

Listening skills are essential for success in the business world. Learning how to listen effectively can be learned in many different ways, but learning it takes consistent practice and determination. You will be surprised that the skills that you initially learn as a salesperson or marketer will be much better than what you think. It is all a matter of training yourself through effective active Listening Training.

The active listening skills include the 6 following active listening skills: paying close attention, withholding judgment, reflecting, Clarifying, Summarizing and communicating. You have probably noticed that all six skills listed above are related to communication skills. This is because they go hand in every interaction you have with someone. Communication is about both listening and speaking. And the more you know about each skill, the more effective your communication skills will be.

You have probably heard people talk about "active listening." What is it really? Well, active listening simply means that you are actively participating in the conversation. Most successful people, including most salespeople, leaders, and other leaders in many different situations will engage their listeners in conversation and expression. If you do not know how to listen effectively, you are going to miss out on having an extremely efficient and effective interpersonal communication skills.

When I first started out in business, I did not realize how important good listening skills were. So, I practiced passive listening skills all the time. Eventually, after struggling through hundreds of unproductive meetings, I finally realized that I had to start learning active listening skills. That was when I made the decision to get serious about improving my listening skills and becoming a better listener. Although I did not yet know how I was going to do this, I knew that I needed to find out.

So, I began to find out what I needed to do to improve my listening skills. I began by practicing active listening skills. This involved setting a proper time to speak with someone and taking the time to really hear what they had to say. I also practiced listening to my secretary on occasion so that I would build up the strength in my ear to be a good listener.

There are two basic types of skill sets that I use to practice my active listening skills. The first type of skill set involves having a conversation with people. In my case, that meant having conversations with my coachee, who is my secretary. However, I realize that there are many types of people and situations that involve having a conversation with someone else. Therefore, the important thing to realize is that if you are working on developing a good conversation skills, then you will be able to practice the skills whenever you need to.

The second group of skills involves having direct reports. This includes everything from attending meetings or making presentations, to making phone calls or conducting research. In any of these cases, you will need to have a good listening ability. Because you will be communicating directly with the person to whom you are talking or providing feedback, you need to be very attentive to what they are saying and how they are saying it.

It is not enough for a person to have good listening skills. You must be able to effectively convey your attention to the speaker or receiver in a way that allows them to know that you are paying attention. One way to do this is to practice what I call body language awareness. By paying attention to your body language, you will be better able to understand the speaker's needs. Once you understand their needs, you can make suggestions about how they can best address those needs.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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